Today’s digital marketing initiatives are especially important for small businesses, who, with finite marketing budgets, demand the best bang-for-buck with each precious marketing dollar spent.

A study once found that nearly 94% of all consumers are likely to be loyal to a brand when it commits to full transparency. Really though, do those numbers surprise any of us? It just makes sense.

Baby stepping towards a strong value proposition that will make your customers feel good, feel great, feel wonderful.