I’ve spent my career helping people and brands figure out what comes next.
For more than two decades, Eric Dahl has built, led, positioned, and grown brands across technology, sports, hospitality, healthcare, consumer products, and professional services.
His career has included executive marketing and leadership roles, building marketing organizations from the ground up, helping companies navigate periods of rapid growth, and working alongside brands including Trigger Grills, SAP, Silhouette America, Virgin Hotels, State Farm, the WNBA, and many others.
But these days, Eric's primary focus is something much more personal.
He is the founder of Athlete5, a company created to help elite athletes prepare for life after sports.
After years spent around athletes, leaders, entrepreneurs, and high performers, Eric became increasingly interested in a challenge few people were talking about: athletes spend most of their lives preparing to compete, but often receive very little preparation for what happens when competition ends.
Athlete5 was built to change that.
Through his book Winning The Postgame, the Athlete5 Blueprint, and one on one advisory, Eric works with athletes to better understand who they are beyond the uniform and build clarity around what comes next.
His marketing roots have not disappeared.
Eric continues to advise a select number of companies and leaders on marketing strategy, brand positioning, growth, and go to market initiatives. He also speaks on topics surrounding leadership, marketing, identity, purpose, and transition.
At the center of all of it is a common theme: helping people and organizations move from where they are to where they want to go.
Outside of work, Eric is happiest spending time with his family, staying active, following sports, reading, and probably collecting another pair of sneakers he doesn't technically need.
What People are Saying about Eric Dahl…
“Eric did a great job of understanding our brand, brainstorming campaign ideas and setting those creative ideas in motion with our marketing team. We hope to use Eric Dahl again for future projects.”
-Sarah Cannon, Silhouette America
“Eric Dahl is one of my favorite people. He is always positive and on point, and is my go-to Marketing consultant. He sees potential in all my ideas and knows how to lead them into productive action items.”
-Rich Moss, Walker Edison
"Eric’s work enabled terrific upgrades for us. He is somebody who I trust and will utilize again."
-Jim Rhoads, Octane Group
“Serious Talent! Eric Dahl is one of the most genuine persons I know. It would be a big mistake if you were considering working with him and didn't. He’s very professional and hard working.”
-Brent Ramey, VICTIG
“Eric Dahl is one of the most enjoyable, professional people I have ever worked with. He has always gone above and beyond what is expected, and is a very good listener. He is also one of the most trustworthy people I have ever met.”
-Nate Heaps, America’s Housing Alliance
“Eric and I worked together at Navigator. He started with nothing and he quickly obtained exceptional results. His focus, passion and leadership were an inspiration to those inside the organization as well as those outside.”
-Geoff Ashley, Acumatica
