Today’s digital marketing initiatives are especially important for small businesses, who, with finite marketing budgets, demand the best bang-for-buck with each precious marketing dollar spent.

A study once found that nearly 94% of all consumers are likely to be loyal to a brand when it commits to full transparency. Really though, do those numbers surprise any of us? It just makes sense.

Baby stepping towards a strong value proposition that will make your customers feel good, feel great, feel wonderful.

In the workplace one group of executives continue to battle an already existing downturn of their own. I speak of the disappearing marketing executive, aka, the vanishing CMO.